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What Do Netflix, Shopify, and Your Neighbour’s Instagram Boutique Have in Common?
They are all examples of online businesses. The Online Products Modelis a way we can classify and group them to better understand how they operate and succeed. By looking at well-known platforms like Netflix and Shopify alongside smaller ventures, it becomes clear that the same principles apply no matter the size of the business.
The Online Products Modelshows how to turn knowledge, skills, or creativity into something scalable, with lower costs and fewer barriers than traditional business models. A tutor selling recorded lessons, a baker offering recipe e-books, or a designer creating digital templates all fit under the same model as global players. The difference is scale, not the underlying principles. Understanding this model gives Entrepreneursa clearer lens for building businesses — and a practical starting point for growth. Explore the full article to see how this model could shape your next step.
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Your Online Reputation speaks before you do — shaping how clients, partners, and communities see your business. Whether your business is online or face-to-face, managing your reputation is what builds lasting trust.
