Establishing the Products and/or Services to support your SME Business Model
Developing a strong product and service strategy is crucial for achieving business viability and business profitability. This trainerz module provides practical training to help SME business leaders make informed decisions about their offerings and maximize their market impact.
We'll guide you through:
- Defining your target market: Identify your ideal customers and understand their needs and preferences to tailor your offerings effectively.
- Conducting competitive analysis: Analyze your competitors' strengths and weaknesses to identify opportunities for differentiation and gain a competitive edge.
- Selecting the right products and services for your business: Align your offerings with your business model and ensure it meets market demand and contributes to your overall business goals.
- Developing effective pricing strategies: Determine optimal pricing models to maximize profitability while remaining competitive in the market.
- Managing the product/service lifecycle: Navigate the different stages of your product lifecycle, from introduction to decline, to ensure ongoing success.
This module is designed to enhance your business acumen and empower you to develop a winning product and service strategy. We'll help you understand market demand and trends, optimize your offerings, and achieve business viability and business profitability.
Understand how to Align Product and Service Offerings with Business Goals
The importance of defining your target market for your Products or Service
Create, Evaluate, Analyse, Apply and Understand Pricing Strategies
The Selection of Products and Services for your Business
